Monday, 18 June, 2018

Mystery solved: IHOb reveals what name change means

Nicole Thomas | 11 June, 2018, 18:28

PREVIOUS STORY: The International House of Pancakes - known to all as IHOP - dropped some pretty big news on Twitter, announcing plans for a name change. The P for pancakes is leaving us forever. Options included biscuits, bacon, butternut squash or barnacles. It's a move to highlight the restaurant's lunch and dinner offerings, in addition to its well-known pancakes and breakfast menu, which are still being sold. The company encouraged customers to guess what the "b" would stand for, but not many were guessing burgers.

A new line of burgers has arrived at IHOP, which is temporarily calling itself IHOb. IHOb now stands for International House of Burgers, a tweet from the company confirmed Monday. Starting at $6.99, folks can get one of their new burgers with a drink and endless fries. Speaking with CNN, President of IHOP Darren Rebelez stated, "We are definitely going to be IHOP".

IHOP seems to be hedging its bets by saying the IHOb name is "for the time being", suggesting the effort may be more of a marketing ploy rather than a true rebranding campaign.

The 'Biggest Health Care News of the Year'
Fifty-two million Americans with preexisting conditions are at risk or denial of coverage or higher premiums, wrote Timothy S. In 2012, the Supreme Court held that the insurance mandate was unconstitutional as a nationwide mandate.

Others called the name change "bizarre" and "a nightmare".

Although the name change may not be permanent, a few IHOP's in Los Angeles have taken things to the next level by changing their store signs. So now there are a million and 1 restaurants which serve burgers near you.

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