Monday, 28 May, 2018

Amazon cuts Whole Foods prices for Prime members

Amazon Prime Members Are Getting New Discounts at Whole Foods Whole Foods sales items get even cheaper for Amazon Prime members
Terence Owen | 16 May, 2018, 13:49

Amazon on Tuesday introduced a new 10 percent discount on Whole Foods sales items.

The 28 Whole Foods locations in the Sunshine State are rolling out Prime discounts on Wednesday. Nearly immediately following the acquisition, it began slashing prices in Whole Foods' stores. Prime members will get an additional 10 percent off sale items and exclusive deals on certain groceries.

Sustainably sourced, wild-caught halibut steaks: $9.99/lb., save $10/lb.

Amazon appears set to open its second and third queue free grocery stores in Chicago and San Francisco, a sign that the e-commerce giant is ready to start scaling up its wildly successful supermarket concept.

In addition, the company said Prime members will get an additional 10 percent off hundreds of sale items at Whole Foods Stores.

The company said, however, that the integration of Whole Foods was among the fastest startups of a new Prime program. Alternately, they can opt in to use their phone number at checkout, if preferred.

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The discount program is Amazon's latest effort to connect the two companies.

The companies also launched two-hour delivery from Whole Foods via Amazon's Prime Now service in 10 cities across the US, with more to come this year, Amazon says.

The company announced on Wednesday that it's rolling out additional deals and discounts for members of its subscription service at the high-end grocer, which it acquired past year.

And the stores themselves are serving as the brick-and-mortar presence for Amazon's online store, with things like Amazon Lockers, support for returns, and the ability to shop Amazon hardware, like Echo speakers and Fire TV.

"We're thrilled for Whole Foods Market to be part of the Prime experience", said John Mackey, co-founder and CEO of Whole Foods Market. These newly initiated perks to gain customer attraction has the potential to make Whole Foods more affordable than ordinary, regular grocers for a population of about 8 million of its consumers who already are subscribers of Amazon Prime, according to the analysts of Morgan Stanley.

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