Google will be extending its Google Preferred video advertising platform - already used by traditional TV media executives - to sell ad inventory on its year-old YouTube TV, its live linear package of TV networks. At last year's advertiser pitch, known as Brandcast, CEO Susan Wojcicki issued a mea culpa, apologizing to brands for allowing their ads to appear along side violent, racist and inappropriate content. Weinstein said about 90 percent of this group watches YouTube videos.
The move could help YouTube capture a larger amount of the advertising budget now spent on TV, which amounted to more than $71 billion past year, according to eMarketer.
As of March of 2018, almost 30 million USA homes had streamed YouTube to their TVs, out of almost 60 million homes that streamed any web content on their TVs, reported comScore. An Ipsos study commissioned by YouTube found that seven out of 10 of its viewers were watching YouTube on TV screens at least some of the time. That option will join the existing ability to target YouTube viewers on smartphones, tablets, and desktops.
Further, Google is looking to dial up the ad monetization on YouTube TV. TV is now YouTube's fastest-growing channel for viewing with 150 million hours of watch time per day, the company said. So, YouTube is now introducing new ways to help brands reach these viewers across content and devices.
"We are seeing more YouTube being watched on TV screens, and more TV content being watched on YouTube - it's the ultimate convergence of video", said Debbie Weinstein, managing director, YouTube/video global solutions at Google.
Manchester United end Kieran Tierney interest
God love 'em, some Arsenal fans start to get their hopes up after Martial's tribute to their outgoing manager, Arsene Wenger. The report states that Martial is assessing his options as it is nearly certain he would depart at the end of the season.
YouTube Inc. signage is displayed on a monitor after the company's new television subscription service was unveiled at the YouTube Space LA venue in Los Angeles, California, U.S., on Tuesday, Feb. 28, 2017.
YouTube TV, the platform's streaming package for TV networks that's available in almost 100 markets, is also for the first time allowing advertisers to access full-length TV inventory in Google Preferred, the company's premium advertising program. Google and YouTube plan to begin selling the inventory starting this spring during the TV upfront seasons. This allows them to "get both the most popular YouTube content and traditional TV content in a single campaign".
It will also enable advertisers to run ads just on TV screens. Ads will be dynamically inserted, which means that they will be placed in front of the right and most relevant audiences.
YouTube will speak more about the announcement at its annual presentation for advertisers, Brandcast, on Thursday in NY. Marketers now put 59% of their digital advertising budgets toward digital video, according to newly published research from the IAB made available to Marketing Dive.
I can't imagine what it would be like to be blind or visually impaired and unable to enjoy views like that. Unfortunately for the visually impaired, experiencing the world's beauty during travel can be a hard task.
Polls have opened in local elections across England in the first test of public opinion since last year's snap general election . Mayoral elections are also taking place in Hackney, Lewisham, Newham, Tower Hamlets and Watford.
Later in the fourth inning, Nolan Arenado led off and took another one of Kyle Hendrick's pitches outside of the field of play. Story added a long homer to lead off the fifth, and Iannetta chased Darvish one out later with a solo drive that made it 6-1.
He added, "Igor's teams have always had a player development focus, a creative style of play and a track record of success". Luka Doncic , who is considered to be in the running for the top pick, played for Kokoskov in Eurobasket in 2017.
Coach Mike Babcock, Shanahan and the rest of the team expected more this year after getting back to the postseason a year ago. He had a relationship with Shanahan dating to 1987 when Lamoriello drafted the power forward second overall.
Today, the company posted a new teaser image confirming the launch event of its 2018 flagship smartphone on may 23rd. It will be powered by a 3,420mAh battery with Qualcomm Quick Charge fast charging and wireless charging support.
The big story line here all month and certainly on race day will be Danica Patrick as she races for the final time in her career. Patrick was the 2005 Indy 500 rookie of the year and is one of 14 drivers to lead the Indianapolis 500 and Daytona 500.
According to the Secretary of State's office, the 16 special elections from 2013 to 2017 in Los Angeles County cost $18.6 million. Completed absentee ballots must be returned by mail and received by the county clerk by 6 p.m. local time on Election Day.
However, popular sunscreen manufacturers are against this law, and do not want the approval of the governor, David Ige. The company "will continue to ensure we comply with all relevant regulations concerning oxybenzone and octinoxate".
Facebook has investigated and fired an employee who was accused of using his privileges to "stalk women" online . Upon hearing the confirmation, Stokes thanked Facebook employees for raching out and offering assistance.
Only the 1996 Expos had managed six grand slams before May 1, with the Red Sox tying the mark on the final possible day. Sale, who defeated the Royals for the Red Sox last season, is 2-1 in 2018 but probably deserves a better record.
ASK A TROOPER: Motorcycle Safety 101
The fatality rate for motorcyclists is 28 times higher than passenger vehicles per mile driven, according to the report. Last year, 4,798 people died nationally in motorcycle crashes, down from 5,251 killed during 2016, the GHSA found.
Watson, Faf open for Chennai Super Kings
Kolkata Knight Riders will host Chennai Super Kings at the Eden Gardens , Kolkata in the Indian Premier League 2018. In today Match, It is the home match for Kolkata Knight Riders and away matches for Chennai Super Kings .
Brabham BT62 revealed - with 710hp V8
Still, if that outlay sees a Brabham auto competing on the Le Mans grid within the next few years, it'll be money well spent. The BT62 is powered by a mid-mounted 5.4-litre naturally-aspirated V8 with 522kW of power and 667Nm of torque.
Maruti April sales up 14.4% at 1,72986 units
Maruti Suzuki Indiareported a 14.4% increase in total sales at 1,72,986 units in April 2018 against 1,51,215 units in April 2017. The company's exports in April 2018 surged by 88 per cent to 2,880 units compared to 1,528 units shipped overseas in April 2017.
Jason Witten mulling offer from second network
According to ESPN's Todd Archer , Witten has informed the Cowboys' Jerry Jones and Jason Garrett of his intentions to retire. David Moore of the Dallas Morning News reports that ESPN is offering Witten a contract worth $4 million-plus a year.