Понедельник, 28 Мая, 2018

Google Banks on Chat as WhatsApp Killer

'Chat' is the name of Google's RCS-based iMessage alternative, coming to Android soon Google pauses work on Allo in favor of “Chat,” an RCS-based messaging standard
Preston Stone | 21 Апреля, 2018, 03:46

Google is planning to take on Apple's iMessage by bringing Rich Communication Services (RCS) to Android Messages.

Google Chat is based on the RCS, or Rich Communication Services, a new standard for SMS texts.

If the other person doesnt have Chat enabled or uses an non-Android phone, SMS will be the default fallback, so there isnt any plan to phase it out.

We must stress again however that Chat is reliant on network operators implementing the protocol and Google has to encourage them to do that for its operating system to reap the benefits. In fact, Sprint supports RCS right now and T-Mobile says it will support Chat before the end of the second quarter of this year. Nearly every major carrier and Android phone maker has already signed on.

Читайте также: EU's Barnier says still 25% of work to do on Brexit

Google had released its messenger app "Allo" back in September 2016 and the app was assumed to be the iMessage for Android phones. The company has previously experimented in this direction with Hangouts, Duo, Allo, and Android Messages, which were not entirely successful. So, it was only logical to come up with something that users would flock to. Perhaps, users are not too fond of migrating and shuffling between similar kind of apps. "They're not interested in going to a different place to use SMS", Sabharwal said, according to The Verge. The entire Allo team has been moved to Android Messages, adds the report with Google confirming it is "pausing investment" into the app. Allo was launched as a competitor to WhatsApp and Facebook Messenger with the option for interacting with Google Assistant embedded within the app. Chat is more like a carrier-based, open source service.

While future users and critiques are ready to face this problem, Google knows about it as well. Google's long list of fallen apps can't hold a candle to it. However, most would agree that the built-in messaging service in Android is not exactly great, as it is less featured and less secure than Apple's iMessage. Google has big plans, as this will not actually be an app, but a complete revamp of how traditional messaging works through cell carriers.

Despite all the upmarket technologies, Google still seems to have missed something. Thus, the success of the service hinges on telecom operators agreeing to offer the service for free or at least at competitive prices. Microsoft, which could pave the way for an RCS chat app on Windows 10, The Verge speculates. They want to replace an old system of SMS, and they are talking about that actively with carriers of cell phones. OEMs that support the tech are HTC, ASUS, Lenovo, LG and Intex.

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