Wednesday, 25 April, 2018

Amazon drops price of Ring Video Doorbell to $99 after closing acquisition

Amazon Completes Ring Acquisition, Slashes Price On First-Gen Video Doorbell To $100 Ring video doorbell is now cheaper, thanks to Amazon
Terence Owen | 13 April, 2018, 13:02

The deal, announced in February and closed today, means Amazon now owns a leader in DIY video security systems.

Amazon has finalized its acquisition of Ring, maker of the video doorbell.

Ring founder and chief executive Jamie Siminoff, who will stay in place under Amazon, said: "I call this deal a milestone and not an acquisition or an exit, because I see it as a step along the road of our mission to provide effective and affordable protection for neighbourhoods".

Lifetime purchase protection: If your doorbell gets stolen, we'll replace it, for free!

Amazon paid more than $1 billion (£699m) for Ring, which is most famous for its smart doorbell.

It is also not reducing the price of its second generation Ring doorbell, which offers a higher resolution camera and which is priced at $199 (£140).

Russian Federation rejects Skripal attack findings report by chemical weapons watchdog
Britain says scientific analysis of the poison is only one of the factors that has led it to blame Russian Federation . British Foreign Secretary Boris Johnson reacted to the OPCW findings saying: "The Kremlin must give answers".

With the addition of the Ring suite of products, which includes the Ring Video Doorbells as well as Ring Spotlight Cams, Ring Floodlight Cams, and a range of Ring Accessories, Amazon has quite the selection of home monitoring products. The Ring doorbell is already the bestseller in Tools & Home Improvement.

Amazon's relationship with Ring began in 2016 through the Alexa Fund, the company's investment arm to support companies with cutting-edge technologies that are innovating with voice. Ring developed an Amazon Alexa skill for customers to use voice to view camera feeds directly from Echo Show and Fire TV.

Amazon says Ring, Blink, and Amazon Cloud Cam will continue operations under their respective brands.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

"Ring's talented team has invented home security products and services that customers love", said Dave Limp, SVP of Amazon Devices and Services.

The speculation is that Amazon will seek to integrate Alexa into these products going forward. The Video Doorbell is also now listed as $99.99 on Ring's website.

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