Tuesday, 19 June, 2018

Entry level Apple MacBook launch rumoured for June

First ever MacBook Air with Retina Display leaks alongside affordable MacBook Apple new entry-level MacBook to reach 4 million in unit shipments in 2018, says Digitimes Research
Terence Owen | 12 March, 2018, 17:14

The new MacBook design will be based around a 13.3-inch display panel, made by LG, with the same resolution as the 13.3-inch MacBook Pro at 2,560 x 1,600 pixels. However, it looks like the price is going to be similar to the current one, especially since Apple chose to include Retina Display for the MacBook Air 2018.

Whilst it seems like it will be cheaper than the current 12-inch MacBook which costs $1299, Digitimes is not very precise when it comes to pricing.

A 13in MacBook would pretty much render the MacBook Air obsolete, but there's a chance the new MacBook could keep the Air moniker which even Windows machine fans would have to admit offers pretty strong branding. Either way, some form of price cut is apparently likely.

The new MacBook will reportedly enter mass production at the end of May or the beginning of June for a June launch, at which time it will face fierce competition from the likes of the Dell XPS 13 ($999) and HP Envy 13t ($899). This lines it up for an announcement at WWDC, Apple's developer conference that is yet to be announced but expected to be held in early June.

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The report explicitly refers to the product as a 13-inch MacBook, not MacBook Air.

Crucially however, the rumoured MacBook is set to have a price closer to that of the current generation of 13-inch MacBook Airs. We may also see upgraded iPads later this year.

At least that's according to Digitimes' researchers who reckon a new MacBook is coming in the second quarter of 2018 and will look to basically replace the venerable 13in MacBook Air.

A Eurasian regulatory filing also states that new parts are being produced for a new iPad Pro which will be released in the second half of the year.

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