Friday, 27 April, 2018

H&M Offers Another Apology Following Racist Hoodie Controversy

Pepsi and Benetton H&M may be the most recent brand to shoot itself in the foot with a terrible marketing campaign but it was not the first
Nicole Thomas | 12 January, 2018, 17:47

However, Terry Mango, the mother of the boy in this highly controversial ad, says she doesn't see anything particularly wrong with the image, contrasting the widespread condemnation H&M has received since the ad went viral.

The mother of a black child featured in a photo shoot slammed as racist has said that those outraged by the image of her son are "crying wolf", according to reports. ".stop crying wolf all the time, unnecessary issue here. get over it".

"If I bought that jumper and put it on him and posted it on my pages, would that make me racist?? I hope that this situation will serve as the wakeup call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level", the rapper added.

H&M apologised for offence caused, writing on Twitter: 'We understand that many people are upset about the image of the children's hoodie.

Strangely enough, Mango said that some of the people criticizing her for allowing her son to model the hoodie used racial slurs in their messages. Meanwhile musician The Weeknd, who has collaborated and modelled for H&M said he was cutting all ties with the retailer.

A statement from the company reads: "Our position is simple - we have got this wrong and we are deeply sorry".

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"This image has now been removed from all H&M channels and we apologise to anyone this may have offended", an H&M spokesperson said.

"Everyone is entitled to their opinion about this", the mother vented. I really don't understand but not [because I'm] choosing not to but because it's not my way of thinking. We want to live in a society where we do not see people as one race or another; we want to be colour-blind, so to speak.

National Basketball Association star LeBron James, rapper Diddy and other artists have also responded with outrage to the image.

The singer, who was working with the brand since 2017, appearing in ad campaigns and working on collaboration line for his XO brand, wrote, "Woke up this morning shocked and embarrassed by this photo". The controversy also sparked a lot of awesome artist reimaginings of the hoodie.

In yet another case of retailers missing the advertising mark, H&M is now facing backlash for what some are calling a "racist" ad for children's clothing. "We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues".

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