Circuit City to relaunch online next month, with stores on the horizon
12 January, 2018, 06:16
CEO Ronny Shmoel announced on Monday at the Consumer Electronic Show (CES) in Las Vegas that Circuit City is rising from the ashes of its bankruptcy and returning as a retailer once again.
The popular electronics retailer announced it will relaunch online on February 15, with the company eventually planning on operating out of kiosks before opening showrooms. After the company filed for bankruptcy in 2008 and closed all its stores in 2009, it tried and failed to operate exclusively online.
After almost a decade after going out of business, former Best Buy rival Circuit City is plugging back into the market.
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Circuit City also recently hired Skinny IT to provide home installations and is working with Taylored Group to design experiential showrooms that would mirror its new site, Twice added.
During its heyday in the 1980s and 1990s, Circuit City was the second-largest USA electronics retailer after Best Buy.
Fortune reported that Circuit City's plans call for kiosks and store-within-a-store concepts and eventually its own showrooms.
Shmoel acquired its brand, website and associated trademarks in 2015, and now says that "major retailers" are interested in working with it on stores within stores.
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