Apple vows new parental controls amid child addiction fears
Apple vows new parental controls amid child addiction fears
Apple Investors Call for Action Over IPhone 'Addiction' Among Children
11 January, 2018, 03:20
Apple has promised to introduce new features and tools after two of its biggest investors said they wanted the company to address the issue of child phone addiction.
In a letter to the smartphone maker dated January 6, activist investor Jana Partners LLC and the California State Teachers' Retirement System urged Apple to create more ways for parents to restrict children's access to their mobile phones.
In an open letter to Apple on Monday, New York-based Jana Partners and the California State Teachers' Retirement System (CalSTRS) said the firm must do more to help children fight addiction on its devices. Apple did not say when these features should debut, but it's likely they'll only arrive later this year at best, once iOS 12 rolls out.
Connection, happiness, what could be more important for healthy childhood development?
"We believe that addressing this issue now will enhance long-term value for all shareholders, by creating more choices and options for your customers today and helping to protect the next generation of leaders, innovators, and customers tomorrow", they wrote in the letter, dated Saturday.
IPhones (and other devices) are making it hard for students to stay focused at school, according to research touted in the letter. As noted in an earlier Reuters report, former Disney star Selena Gomez revealed that she'd canceled a tour due to depression she attributed to social media addiction, and a 2016 survey suggested that half of teenagers felt addicted to their mobile phones and were pressured to immediately respond to phone messages.
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Fadell added: "They're the only ones who can do this - they own the OS & app ecosystem".
Creating a committee of child development experts to study the issue.
2 @Apple investors, urged Apple to do something about kids addiction to IPhones and IPads, I wonder what happened to BE A PARENT, why a company is responsable for your kids addiction?? Apple agrees so we shall see what the tech giant comes up in the near future to appease the shareholders.
First reported by WSJ, Apple's statement points out that "effectively anything" a child could access online on iOS can be blocked by parents. It also added that it's also making sure that the App Store and other digital content areas are clear of offensive material including pornography, while labels should help the user identify age-appropriate content. Of course, we are constantly looking for ways to make our experiences better.
But the investors said that Apple should allow parents to be able set the age of the user of the phone on setup, and implement limits on screen time, hours of the day the phone can be used and block social media services.
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