Launched in 1954 Old Monk was the largest selling dark rum in the world for a long time
10 January, 2018, 08:37
Well, its a sad day for all the Old Monk fans out there as the man behind one of the best selling rum in India, Brigadier (retd.) Kapil Mohan, former Chairman and MD of Mohan Meakin Ltd, passed away due to cardiac arrest.
Ironically, Old Monk - the drink that kept India's soldiers in high spirits - has a connection with "Amritsar's Butcher", Colonel Reginald Edward Harry Dyer. It was on December 19, 1954 that the iconic Old Monk was launched. "That is the best advertisement", he said.
The 7 years aged XXX rum grade is the most popular version of the Old Monk brand.
The Internet was abuzz with hundreds of tippler's after Old Monk founder Kapil Mohan died on January 6. TOI in 2015 reported that "Old Monk" saw a 54% decline in sales between 2010 and 2014. At one point there was a rumour that the brand would be discontinued, but this has not happened. In a crowded world of liquors vying for money and status symbol, Old Monk maintained its quality and standards for its appreciators world wide. Currently, a multi-faceted business house with a turnover exceeding Rs 400 crore, Mohan Meakin (first known brewery in India) under Kapil Mohan'sleadership.
Mohan Meakin has also expanded its business activities in areas such as malt houses, glass factories, breakfast food, fruit products and juices, malt extract factories and engineering works.
Mohan took the reins of Mohan Meakin from his father, N N Mohan in the mid 90s. People close to him say the Padma Shri awardee was averse to change and wanted things done the traditional way. He eventually sold the company's Lucknow facility to the Wave group of Ponty Chadha.
Kapil Mohan is survived by his wife and a daughter. The two firms soon joined hands and started a new joint stock venture under the style of Dyer Meakin & Co.Ltd.
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