Tuesday, 23 January, 2018

Apple acquires the music discovery app Shazam

Apple to buy music app Shazam Apple acquires the music discovery app Shazam
Marlene Weaver | 12 December, 2017, 18:16

Shazam is one of the oldest and most used apps related to music out of U.K. The app is used for music, images and music recognition. While Apple didn't elaborate why the company acquired Shazam, it said the app is a "natural fit" for its music streaming platform.

The Shazam deal was widely trailed in the media over the weekend.

It would remain to be seen how Apple would integrate Shazam, which also faces competitors such as SoundHound. The app has single aim to identify music that is playing and connect users to a service to download or stream it. "We have exciting plans in store, and we look forward to combining with SHAZAM upon approval of today's agreement", APPLE said.

Shazam wasn't very profitable on its own, but it used to earn commissions by sending users to Apple Music and Apple's competitor, Spotify.

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Apple has bought Shazam, the popular music-recognition app and augmented-reality service. "The companies didn't disclose the price of the acquisition announced MONDAY". This is pretty low considering the app got valued at $1 billion during its most recent funding round. Notably, Shazam's music and sound recognition is already integrated with Siri and is expected to gain "deeper integration" with iOS. It is now unknown what the company plans to do with Shazam, only telling BuzzFeed "we have exciting plans in store, and we look forward to combining with Shazam upon approval of today's agreement". "Technology news site RECODE previously reported APPLE is paying about $400 million for SHAZAM, citing three unidentified people familiar with the deal".

Founded in 1999, Shazam initially launched in 2002 in the United Kingdom, where the program was known as "2580"-the shortcode customers dialed to have music recognized". The music discovery app was also in talks with Snapchat and Spotify.

While music has been an integral part of Apple's venture, it is believed that Shazam might help in improving the experience of Apple's music and video streaming service. The brand has also launched a new AR platform in 2015 that allows users to scan books, posters, advertisements and launch 3D animations and even 360-degree videos.

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