Tuesday, 12 December, 2017

Lamborghini drives into luxury utility vehicle niche with launch of Urus

The Lamborghini Urus SUV retains its styling from the concept shown at the 2012 Beijing Motor Show The Lamborghini Urus SUV retains its styling from the concept shown at the 2012 Beijing Motor Show
Terence Owen | 05 December, 2017, 20:37

More importantly, with acceleration from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12.8 seconds and a top speed of 305 km/h, the Lamborghini Urus becomes the fastest SUV on the planet, besting the marks set by the more powerful (707 hp) but much heavier Jeep Grand Cherokee Trackhawk.

But the auto, which is the first utility vehicle produced by the firm for more than 20 years, has something of a dual personality, straddling the line between sports and luxury.

The Urus will be a bit noisy and might not be allowed outside schools in certain polluted areas because of its 4.0 litre V8 twin-turbo engine, mind, plus it's unlikely the 189.5 miles per hour top speed is ever likely to be hit when it's being bounced over mini roundabouts in Harrogate. You also get adaptive air suspension and carbon ceramic brakes as standard.

Styling is inspired from the classic LM002 as well as the aforementioned Aventador and Huracán supercars. There is also a high end infotainment system and a Bang & Olfusen sound system.

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That date has slipped, not least because of early problems with the Falcon 9's engine cluster, and launch failures. There's a legitimate rea-son, beyond showmanship, to keep the maiden flight clear of paying customers.

Inside is the premium interior you would expect, with leather upholstery adorning the sport seats in the front, rear bench and dashboard. Therefore, Urus is definitely a family SUV. Company executives unveiled a concept of the rig five years ago, but this is the first time they have shown a real-life production version to the public. The Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle. The model could lift the brand's earnings by more than 50% in 2019, Dean said.

"The Urus fits perfectly within the Lamborghini family as a high-performance vehicle". And from what we can see, Lamborghini will have its first volume seller on its hands. It's fairly small for an SUV and has multiple entertainment and personalisation settings meant to appeal to younger, cosmopolitan buyers or anyone looking for a Lamborghini he or she can comfortably use in places other than a racetrack. The Urus elevates the SUV to a level not previously possible, the Super SUV.

After a number of media leaks and marketing gaffes on Lamborghini's part, the Italian supercar maker has revealed its second SUV, the much hyped Lamborghini Urus.

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