Thursday, 23 November, 2017

Reports of a free, ad-supported Amazon video service resurface

Report: Amazon is Working on A FREE Ad-Supported Version of Prime Video Reports of a free, ad-supported Amazon video service resurface
Preston Stone | 14 November, 2017, 16:23

AdAge reports that Amazon is "developing a free, ad-supported complement to its Prime streaming video service". And as a business that's growing to serve more global (and cost-conscious) markets like India, it makes sense to explore ways to serve up streaming media without a subscription fee. Back in 2014, the company was also rumored to be working on a very similar project - that is, a free video service that sits alongside the existing Prime Video offering that's bundled with an annual Prime Membership.

Sources familiar with Amazon's plans tell Ad Age that the e-commerce giant is holding talks with movie studios, TV networks and other media companies with regard to supplying programming for the service. There is likely to be one stark difference between the two, however.

The service would differ from the Prime Video we know today in that it'll primarily focus on back catalogs from TV and movie studios.

Considering most streaming services, at least the subscription-based paid ones offer an ad-free experience, it has hit the traditional TV market which runs on advertising. While these issues, coupled with a washout at September's Prime Time Emmys, where streaming rival Hulu took home the best drama trophy for The Handmaid's Tale, leave Amazon in need of a creative turnaround, the company's long-term strategic compass points straight at Hollywood.

It's not just about getting ads in front of customers, however.

Suits stars Patrick J. Adams, Meghan Markle leaving after season 7
I'm pretty sure everyone was expecting Meghan Markle to be leaving after this season, but Patrick leaving is a complete surprise! The show is now on a mid-season break from its seventh season and will return for the second half of the season next year.

According to the publication, Amazon may be looking to share ad revenue and subscriber information with partners in order to fund this new venture.

Meanwhile, Amazon has already begun experimenting in a limited capacity with ads (you can spot them in National Football League games) and brand integrations on Prime Video.

Would you use a free, ad-supported version of Prime Video? According to some, that statement doesn't actually refute AdAge's claims, since they believe it will be a "compliment" to Prime Video.

While Amazon is increasingly becoming interested in advertising, the company has tended not to share its own data with third parties.

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