Tuesday, 24 October, 2017

Google Express partners with Target, Assistant shopping coming to phones

Target takes on Amazon through Google Assistant Google Home now lets you shop at Target with just your voice
Terence Owen | 13 October, 2017, 04:26

With this expanded partnership, there is some overlap between Google Express and Target's own ReStock program for daily essentials, but it of course lacks Google's voice technology. To compete both through its Google Express website and on Google Home, Google needs to partner with retailers like Target and Walmart for mutual benefit.

Target spokesman Eddie Baeb said more than 100,000 products are available through Google Express, and that two-day delivery across the U.S.is possible by fulfilling orders from nearby stores. So we're excited to offer this service nationwide in time for the busy holiday season" Tweet this "In the markets where we've offered Google Express, guests tell us they love the ease and convenience of shopping Target through Google.

Target had previously been testing Google's home delivery service, Google Express, only in select markets in California and NYC.

Target announced today an expanded partnership with Google that, among other things, will now allow consumers to shop Target across the USA via Google Express, including by voice.

Target is making a big move into Google Express.

ESRB Says It Doesn't See 'Loot Boxes' As Gambling
The ESRB made a statement yesterday about this, and today we have a similar statement from PEGI , the European ratings board. However, many of these virtual items sell for hundreds of dollars on platforms like the Steam Marketplace.

Target and Google will also let shoppers buy with Target's store credit cards next year, which offer a 5 percent discount and free shipping.

Target customers will also be able to opt in to receive personalized recommendations and a quick re-order experience based on past Target purchases: so if you want more LaCroix sparkling water or Archer Farms trail mix, your Google Assistant will already know which size and variety you bought from Target last time.

Through the partnership, Target and Google teams will collaborate on creating innovative digital experiences using voice and other cutting-edge technologies to elevate Target's strength in style categories such as home, apparel and beauty.

"That literally means you can lay on the couch, close your eyes and list out loud the Target items on your shopping list...and then Google and Target will take it from there", the company said in a blog post announcing the news, hopefully not encouraging potato types.

The latest beta version of the Google app has been released and gives us a glimpse into a few new features the company is developing for Assistant.

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