Monday, 23 October, 2017

It's disturbing that Wolfenstein can be considered a controversial political statement

Does “Make America Nazi Free Again” remind you of anything Does “Make America Nazi Free Again” remind you of anything
Marlene Weaver | 10 October, 2017, 18:09

Gearing up for the release of Wolfenstein 2: The New Colossus at the end of this month, Bethesda have stepped up the marketing for the game, including a swathe of new trailers and clips on Youtube accompanied by the #NoMoreNazis hashtag, and featuring the slogans "Not My America" and "Make America Nazi-Free Again", referencing the setting of the game; an occupied America in an alternate history where the Nazis won WW2. It got a lot of feedback from players, mostly positive, but also a few negative reactions as alt-right supporters let Bethesda know that they're against this kind of violence towards the game's Nazis.

Bethesda's VP for PR and marketing, Pete Hines, defends Wolfenstein II: The New Colossus' anti-nazi message.

All you have to do us look at the comments and see for yourself.

In other words, no one cares if anyone's offended by the content of Wolfenstein II: The New Colossus.

The makers of the game wanted to send a simple message that Nazis were bad and did not expect such a polarized response.

"The ad campaign also re-appropriates President Donald Trump's famous campaign slogan, "Make America Great Again", with a slight tweak: "#MakeAmericanNaziFreeAgain".

The surprise is that there are genuine Nazis marching through the streets of the United States in 2017, and that's put the game's anti-Nazi ad campaign into a surprisingly, unnervingly relevant place.

Hines - speaking on behalf of Bethesda - defended the company's dabbling into the current, highly-charged political climate canvassing America. "We aren't going to shy away from what the game is about", he continued.

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Hines is right; They definitely shouldn't be anxious about being on the right side of history.

We'll see if the politically-motivated marketing campaign pays off for them when Wolfenstein II: The New Colossus launches on October 27th, for the Xbox One, PS4 and PC, and next year for the Nintendo Switch.

"Wolfenstein has been a decidedly anti-Nazi series since the first release more than 20 years ago". We make games that we think are fun, meaningful, and immersive for a mature audience. It sits above images of masked Nazis marching through American streets.

There's a growing trend of discomfort among gamers about the overt-politicization of some games, especially as they tie into current day politics.

"We can't speak to what other publishers choose to do and say with their games", he says.

All in all, Wolfenstein II is about ridding the world of Nazis and it's a shame that we are still having a conversation about whether or not Nazis are bad 72 years after WWII ended.

People who are against freeing the world from the hate and murder of a Nazi regime probably aren't interested in playing Wolfenstein.

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