Thursday, 23 November, 2017

Apple unveils Apple TV 4K with HDR10 and Dolby Vision support

Apple just announced a new Apple TV that will stream video in ultra-sharp 4K resolution Apple unveils Apple TV 4K with HDR10 and Dolby Vision support
Nicole Thomas | 13 September, 2017, 00:17

Apple has unveiled its new 4K-enabled Apple TV, as the vendor aims to bring "the magic of the cinema straight to your living room". Last month, BGR spotted a tweet from iOS developer Guilherme Rambo that points out new bits of data that name drop J105A, Apple's apparent internal code for the upcoming 4K-enabled Apple TV, in the seventh tvOS beta.

The announcement came today during Apple's special event held at the Steve Jobs theater in Cupertino, CA, along with the unveiling of the new Apple TV 4K. The price? Well, you will be able to get Apple TV 4K on September 22nd for $179. In addition, Amazon.com may even start selling Apple TVs again (they were pulled from the web retailer in 2015). Pretty well, since it offers both Dolby Vision and HDR10 support for compatible 4K TVs and display hardware, which is standard for the industry. It will be available from September 22 and the pre-orders start from September 15.

The Apple TV 4K 32GB variant will be priced at $180 whereas the 64GB variant will feature a price tag of $200. Amazon is also said to be building a 4K version of its Fire TV Stick, which would probably sell somewhere around the $40 range.

Sonakshi Sinha: Priyanka Chopra is a woman of substance
The tweet read: "I would request @priyankachopra that do visit rural areas of India where malnourished kids waiting for food". Since then, families are struggling to survive inside Syria or make a new home in neighbouring countries like Jordan.

Like with the existing Apple TV, the Apple TV 4K comes with a voice remote that has a touch panel at the top. Apple finally catches up to the competition with 4K HDR support that can deliver much better looking videos on your TV or Projector. But in the past two years smart TVs have also improved dramatically, leading some to suggest that there's limited place for a device like the Apple TV in our Android, Tizen, and WebOS-equipped future.

To show off new set-top, Apple played a clip from Sony and Marvel Studios' "Spider-Man: Homecoming" in 4K, which Cue said will be coming to the iTunes Store in a few weeks. The current Apple TV uses the A8 chip, which was launched alongside the iPhone 6 and iPhone 6 Plus in 2014, but that isn't capable of 4K video playback. The company claims the Apple TV 4K has double the CPU grunt and four times the graphics horsepower of its forebear.

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