Saturday, 23 September, 2017

Apple set to unveil anniversary iPhone in major product launch

iPhone 8, iPhone 8 Plus launched with wireless charging, updated cameras, AR features Apple set to unveil anniversary iPhone in major product launch
Nicole Thomas | 13 September, 2017, 00:30

Merchant reports that the iPhone's revolutionary multi-touch display was "born out of experimentation deep in the bowels of Apple, hidden in the beginning even from Jobs" and they only showed him a demo once they felt it was good enough.

The Apple Store is offline for Apple's iPhone X event, the company is in the process of announcing their new iPhones.

The new version, called Apple Watch Series 3, will use an existing iPhone phone number when making calls, Apple said.

Apple senior vice president Phil Schiller said the glass-body iPhone 8 and 8 Plus handsets were the first smartphones "really created for augmented reality", with improved power and graphics over their predecessors.

The event began with a presentation about Apple retail, and all the various new pieces of major real estate the company is transforming in the world's major cities, including new stores in Paris, Milan, and Chicago, and a rebuilt store on Fifth Avenue in NY, complete with a return of the glass cube.

As Steve Jobs used to say at these events, "But wait - there's more!"

Tuesday's product event is being held at Apple's new spaceship-style headquarters in Cupertino, California.

Additionally, Apple has also introduced a new gray color in ceramic, and a bunch of new bands.

It's expected a product to mark 10 years since the first iPhone will be announced at the event.

"The iPhone X and iPhone 8 models are very strong additions to Apple's portfolio that address increasing competition from Samsung and others", said Ben Wood, analysts at CCS Insight.

Destiny 2 Removing Item That Resembles Hate Group Symbol
This does NOT represent our values, and we are working quickly to correct this. - Bungie (@Bungie)2/2 Our deepest apologies. Fans of Destiny 2 will have to try not to panic this afternoon as servers go down for a spell of maintenance .

The iPhone 8 will feature a 12 megapixel camera, while the 8 plus will include 12 megapixel dual cameras.

The reasoning for Apple not bringing some of these sensors to the back-camera - which could invariably benefit AR capabilities - is more than likely battery related, but could also be part of efforts by Apple to keep ARKit experiences fairly uniform across supported devices.

The iPhone X goes on sale starting at $999 on October 27th and goes on sale on November 3rd. As a result, limited quantities of the phone will be available at launch. The highly anticipated product will be available in silver, space grey, and gold.

Last but not least, it's also turned its hand to telly sets, and is bringing out a 4K high definition Apple TV. The first two phones, incremental upgrades over last year's iPhone 7, will be available in India from September 29, with prices starting at Rs 64,000.

New Apple Watch with Cellular.

What's new with iPhone X?

Most smartwatches with cellular support are huge thanks to the need to pack in antennas and other necessary components, but the Series 3 will be the same size as the Series 2.

And they're not actually saying "X" they're calling it iPhone 10 - you don't pronounce the Roman numeral. One example shown featured using an Major League Baseball app to see play stats over the field while you're at the ballpark. The Series 3 watch will cost $399. The new SF comes out next week, on September 19. The original Series 1, without Global Positioning System, sells for $249, down from $269. But does that still warrant the hefty price tag?

The main feature of the new Apple Watch - cellular connectivity - will not be available in New Zealand.

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