Friday, 15 December, 2017

Facebook Inc (FB) Unveils "Watch" Feature Dedicated to Video Viewing

Facebook launches original video content in redesigned Watch tab 'People Are Awesome' Adds 1.4 Million Facebook Fans Following Viral Round-Up Video
Nicole Thomas | 12 August, 2017, 00:35

It's already become a powerhouse in serendipitous video discovery via the News Feed, and Watch will surely provide enough suggestions to get people hooked on shows they weren't expecting.

"To help inspire creators and seed the ecosystem, we've also funded some shows that are examples of community-oriented and episodic video series", Facebook said.

Daniel Danker, Director of Product for the social media giant, introduced their new platform, Watch, through a news statement released on August 9. "We'll be introducing Watch to a limited group of people in the USA and plan to bring the experience to more people soon", Danker said.

On the blog post, Facebook said that watch will be available on the users' mobile, desktop, and laptop. It was the second most-watched video on the web for the month of July, according to video intelligence firm Tubular Labs, and is the 28th most-viewed video of 2017.

Some of the shows that will be initially available on Facebook Watch are Tastemade's Kitchen Little, Nas Daily, Gabby Bernstein, Nat Geo WILD's Safari Live, The Dodo's Comeback Kids, Tommy Mac and more. "Facebook is the opposite experience of TV - it's quick, meandering and reactive, whereas TV and premium video in general are [more passive] and watched with clearer intent at a longer duration".

Right now, Facebook Watch is seen by many as a direct competitor of the Google-owned Youtube, where people can search and watch all sort of videos.

Scattered rain showers expected for the midstate this weekend
Thursday was another comfortable August day across central North Carolina, something we don't see too often this time of year. Thursday , NWS said radar was tracking a storm coming onshore in West Michigan that was moving east at 15 miles per hour .

Facebook's mini-network initiative is part of the company's aggressive push into video.

All the while the Watchlist will be used to ensure users don't miss shows they like - with the latest episodes appearing in the Watchlist once a show has been "followed". Most of these shows are usually organized around what communities around one are watching. These shows will be made out of live or recorded episodes that follow an already set storyline or theme, basically, what most expect from a show or series.

The Watch tab puts a lot of sections around videos, where you'll find categories like "Most Talked About", "What's Making People Laugh", and "What Friends Are Watching".

Media companies have come to rely on YouTube as the primary means of reaching an audience - but if Facebook is paying them, they're more open to using it first.

James Murdoch, CEO of 21 Century Fox, praised the value of those incumbent online video platforms during the broadcaster's Q2 earnings call Wednesday, calling YouTube TV and Hulu's live TV offering "significantly valuable" in diversifying pricing models and expanding access to TV content for viewers.

Should Youtube be bothered by this new move from Facebook?

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