Friday, 18 August, 2017

Facebook introduces Watch, its redesigned tab for video programming

Image Stephen Lam  Getty Images Image Stephen Lam Getty Images
Velma Reese | 10 August, 2017, 04:07

The new Watch Tab will start to roll out to a limited number of people in the U.S., and the plan is to bring it to more people soon.

Other potential content could come from new media companies like Vox and BuzzFeed, who signed a deal with Facebook in May.

The world's largest social network added a video tab a year ago, and it has been dropping hints for months that it wanted to become a source of original and well-produced videos, rather than just shows made by users.

Facebook intends for the publishers to make money by splitting revenue from ads slot in the videos, or from branding their content. The new feature, which will be available on mobile, desktop and Facebook's TV apps, is a continuation of the video push Facebook launched past year. The cheaper shows are permitted to be shown outside of Facebook after they exclusively debut in the Watch tab. It's already become a powerhouse in serendipitous video discovery via the News Feed, and Watch will surely provide enough suggestions to get people hooked on shows they weren't expecting.

The company has also made a big push in Facebook Live, a feature that lets people broadcast themselves live over the internet and directly onto the social network.

Today Astrazeneca Plc (NYSE:AZN) Reported Decrease in Shorted Shares
The Company focuses on discovery and development of products, which are then manufactured, marketed and sold. CORDA Investment Management LLC. raised its stake in shares of Unilever PLC by 6.3% in the first quarter.

In a nutshell, Shows are videos grouped by episode or theme, in contrast to your run of the mill one-off cat videos.

The Watch feature will be personalized, suggesting new shows - both live and recorded - based on what your friends and communities are watching.

Watching a show doesn't have to be passive. There's also a Watchlist so you won't have to manually keep track of the shows you follow.

Facebook Inc.'s much-anticipated video product will be available beginning Thursday for some U.S. users, featuring short episodic series from content partners such as A&E, Major League Baseball and National Geographic.

At launch, Watch is available to a limited number of U.S. users.

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