Понедельник, 28 Мая, 2018

Chipotle Trying Out Queso

Here's Where Chipotle Tests Its Newest Foods. And Anyone Can Go Chipotle added queso to its menu — here's where you can get it
Nicole Thomas | 13 Июля, 2017, 02:05

Didn't Chipotle once snark that it would never put "goopy cheese" on its menu?

Chipotle will start offering queso, one of the most requested dish that's not on the Mexican food chain's menu, at its newly opened public-facing test kitchen Chipotle NEXT Kitchen at 504 6th Avenue, New York.

The Denver Mexican restaurant chain's location at Sixth Avenue and 13th Street in NY has queso on the menu for $1.25.

If a test item proves popular at this location, it may be introduced to more Chipotle stores, up to "a couple hundred" restaurants, Ells told Eater.

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For now, it's only available in Chipotle's NEXT Kitchen, where they test their products. "CEO [Steve] Ells noted in an internal memo to employees yesterday that "all of our competitors sell queso, and we know some customers don't come to Chipotle because we don't offer it". "Do you think there's a magical cow that squirts queso out of its udders?" A few have already dropped in at the test kitchen and posted photos and videos of the golden goodness.

"Chipotle management has noted that queso has been the most requested item not now on the Chipotle menu", Jeffrey Bernstein, a Barclays analyst, wrote in a research note Tuesday.

If the queso generates enough positive reviews in New York, Chipotle will soon roll it out to their restaurants across the nation. The site's editors deemed the dip "slightly spicy, gritty, and lacked the gooeyness of standard queso, but still - pretty tasty!"

In addition to the queso, Chipotle is testing a new mix of lettuces for its salad, an avocado-citrus vinaigrette, a frozen margarita and virgin frozen strawberry margarita and a bunuelos dessert.

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