Rolls-Royce unleashed a menacing new convertible for younger buyers
Rolls-Royce unleashed a menacing new convertible for younger buyers
Menacing new Rolls-Royce Dawn Black Badge to debut at Goodwood Festival of Speed
01 July, 2017, 02:58
The DawnBlack Badge is the brand's most luxurious coach for open-top touring yet.
Other interior trim includes some stunning aircraft-grade aluminium that is bonded together with carbon fibre to create a unique surface.
Rolls-Royce's press releases are almost as much fun as the company's cars. The material is finished in six coats of lacquer and cured for 72 hours before receiving the Rolls-Royce stamp of approval.
Rolls-Royce's Dawn may carry a name that evokes light, but the British luxury auto maker has extended it's dark "Black Badge" to include the convertible - as part of a mission to attract younger affluent customers.
The Spirit of Ecstasy can't escape the shadowy treatment either, and is finished in black chrome, as are the exhaust tips, plus the radiator grille surround and boot lid finisher.
There's more black inside the air-vents, created by a process called physical vapour deposition, that will never discolour or tarnish, and all over the soft furnishings, finished in soft leather with orange highlights, including a highlight strip running round the cockpit at hip height, evocative of the sunset just before darkness falls.
Coach doors the official term no suicide required Other than that? Complete ignorance. Blissful ignorance in fact
Last year, Rolls Royce debuted so-called Black Badge versions of the existing Ghost and Wraith vehicles in a bid to win over younger luxury auto buyers.
Mechanical changes include some mild tweaks to the standard Dawn's twin-turbo 6.6-liter V-12, with what we're presuming is a punchier ECU taking it to 593 horsepower from the regular car's 563.
Despite these advances, the same 4.9-second 0-62mph time and limited 155mph top speed apply. The automaker rolled out the Wraith and Ghost Black Badge as its first two vehicles to receive the treatment, but the next chapter is coming to the 2017 Goodwood Festival of Speed. Torque increases by 15 lb-ft to 620, available from just 1500 rpm.
Mechanically (nearly forgot) there's a new more assertive exhaust system that is deployed at the press of a button.
The Bespoke tuners also revised the steering ratio, weighting and feedback settings, as well as the suspension settings and components, to reduce body roll in swift cornering with the least possible sacrifice of ride comfort. Or, as the release puts it, "a menacing bass baritone, announcing its arrival with authority rather than hysteria".
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